Our story starts with food.

South East is an independent food import company in Serbia, built on 20 years of experience with Asian food products and a deep connection to Asian food culture.

 

Culinary roots

We come from the culinary world. Ingredients, hospitality and the pleasure of sharing good food are part of how we think and work. A love of aromas and flavours has always been at the centre of that experience.

 

Time in Asia

Years spent in Asia brought us closer to its food cultures. The markets, ingredients, everyday cooking and ways of welcoming people deepened our understanding of the food and the culture around it. That time shaped our taste and our curiosity.

 

Experience behind our selection

Twenty years of experience with Asian food products guide our approach. We consider the flavour an ingredient brings, how it is used and the formats that suit the kitchen. Practical knowledge and an interest in the culture behind the food inform our choices.

 

Why South East

We wanted to bring those aromas, flavours and experiences to Serbia through the ingredients themselves. South East gives that idea a home as an independent import company. Our range brings together Asian food products and selected kitchen essentials, and continues to develop through the products and professional collaborations we choose.